Wednesday, May 23, 2012

QooQoo

Yes, exactly this cuckoo, colourful and fun is Latvian brand QooQoo created by graphic designer Aļona Bauska which has blown away a lot of local people as well as many all over the world. Aļona herself says that there are no orders only from Africa and Belarus so far. 

Creation of QooQoo brand is another success story of the recent years in Latvia. For years Aļona was working in advertising companies as a graphic designer.  As to fashion it all started with making funny designs for the T-shirts for her friends until one day it all turned into project called "QooQoo" - brand created in 2009. The first year was hard as she admits but then they slightly changed their strategy and sale's numbers went rocket high and local fashion awards followed one after another.

 Aļona herself gives an impression of this light, friendly, free and bold personality. So are her clothes. Made for exactly the same kind of people.

 I wish her further success and to be able to convert the majority of our society where quoting herself: "most of the people are wearing like some kind of uniforms. Even though they are wearing things which are in vogue they just all look the same!". QooQoo definitely makes a person look different.

I ordered these Bear Date leggings. Can't wait to receive them and become  slightly QooQoo myself :)

Photos from blog.qooqoo.lv

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